About us

In the historic city of Shiraz, a place renowned for its rich tradition in herbal remedies and natural holistic practices, the essence of Uusia Skincare was born. Shiraz, celebrated for its timeless beauty and deep connection to nature, inspired a brand that embodies the harmony between health and beauty through pure, vegan, and natural ingredients.

Our journey begins with our founder, Masi, who grew up in this serene city. Her mother, a passionate advocate of herbal beauty, was known for her radiant complexion and belief that true beauty stems from within, intertwined with overall health.

As Masi transitioned into adulthood and pursued her career in a bustling metropolis, she encountered the harsh reality of beauty products laden with synthetic chemicals. This experience ignited her resolve to create a change. Returning to her roots, she envisioned a skincare line that would merge the purity of nature with the sophistication of modern beauty science—revealing the skin's inner glow.

Masi's dedication to health-conscious beauty is the cornerstone of Uusia Skincare. She has invested years in painstaking research and the sourcing of the finest vegan ingredients from around the globe. Collaborating with botanists, dermatologists, and artisans, she ensures that every product in the Uusia collection adheres to the highest standards of quality and effectiveness. This commitment is evident in every formulation, designed to deeply nourish and enhance the skin's natural radiance, offering a truly luxurious skincare experience. We uphold the highest standards so you can feel confident in caring for your skin.

At Uusia Skincare, we embrace the power of nature. Our products are free from harsh chemicals, parabens, and synthetic fragrances, instead brimming with antioxidants, vitamins, and essential oils that work harmoniously with the skin’s natural processes.

At Uusia, we believe every woman deserves to feel confident and beautiful without compromising her health. Our products are designed to support women at every stage of life, celebrating the natural aging process as a beautiful journey. Beyond skincare, we are committed to fostering a community of empowered women who prioritize their well-being.

Uusia Skincare stands as a symbol of integrity and authenticity in the beauty industry. We promise transparency in our ingredient sourcing, sustainability in our practices, and compassion in our approach to skincare. Each product is more than just a skincare solution; it is a luxurious ritual, a tribute to the legacy of natural beauty and the modern woman’s pursuit of holistic wellness.

Join us in rediscovering pure, luxurious, and healthful beauty. Welcome to Uusia Skincare—where nature meets luxury, and beauty embraces well-being.

 

At Uusia Skincare, our mission is to deliver the highest standards of beauty through meticulously sourced ingredients, grounded in sustainability and ethical practices. Our vision is to cater to the unique skincare needs of women aged 30-50, providing targeted solutions for hydration, elasticity, and aging, all while offering a luxurious sensory experience that transforms everyday routines into moments of self-care.